The winemakers’ representative
Rom’in Vino, because it’s not just wines that own their brand identity Background Eager to consolidate its brand visibility in the Paris region, Rom’in Vino wanted to create a coherent visual…
Summer will be (s)hot with Artishot
Communication campaign : "Summer will be (s)hot", with Artishot Background French television shopping channel M6 Boutique wanted to create a communication campaign to launch the new formula of its slimming and…
Thermor, the smart heating
Background As part of the growing digitisation of its sector, the Thermor brand provided its business-to-business sales force with tablets. To enrich the customer experience of the brand during sales appointments, Thermor’s…
Sodispra, your car parts retailer
Context Sodispra, a distribution company for spare parts and automotive accessories, aimed to overhaul its commercial brochure and wanted to standardize its branding and thus its communication media by creating a website.…
A chatbot for the sport!
French Rugby Federation Chatbot Background and objectives Driven by the desire to offer its fans an innovative digital experience during the famous Six Nations contest, the French Rugby team turned to us…
Domotizy, the easy home automation
Context When faced with growing competition in its emerging market of home automation, Domotique Home Technologie decided to stand out by getting closer to its customers. Challenge Our challenge was to…
Nike Football Academy, the tomorrow’s talents
Context and objectives
At the Nike Academy (a football training center based in the UK), the world’s leading sporting goods brand gives young players from 16 to 19 years old a chance to join a newer training center.
As part of the work for its one-week camp in Paris, the Nike Academy entrusted Buzznative with the design and implementation of a mobile application that would deliver the best service and offer the warmest possible welcome to this team of young international players.
Solutions
We worked on the design and technical development of the Nike mobile application and integrated a wide range of services, such as simple and effective planning, key information about activities, location mapping, time-dependent display of information, one-click call contacts…
At a glance and with a few swipes of the thumb, players could access all the information they needed to live out an amazing experience in France.
Pillivuyt, from the web… to the plate!
Background
Pillivuyt, France’s largest French porcelain manufacturer is recognized as a “Living Heritage Company.” Founded 200 years ago, it has a deep, rich and venerable history. Driven by the desire to get closer to its consumers, Pillivuyt opened a temporary “brick and mortar” store in Bourges and called on Buzznative to promote it locally.
Concept & results
In our “drive-to-store” activation, we successfully combined different online networks to reach local, qualified targets. On Facebook, for example, users had easy access to the best available route so as to easily reach the store. The operation was a success and supported Pillivuyt in the opening of its temporary stores.
Social Marathon – The World’s First Twitter Race
Context and objectives
As part of the 2015 Paris Marathon, the Amaury Sport Organization (A.S.O) proposed to its partner Schneider Electric that they sponsor the first “social media marathon” in the world. The goal was to ride the digital trend and create an innovative social media operation that was tied to the physical marathon itself.
Challenge
How could we improve Schneider Electric’s online visibility through an innovative campaign?
Insight
2015 saw the rise of running as a hobby and the creation of the first interconnected communities of runners. Nowadays we don’t run run alone but instead we run with others and share everything about our running on social media.
Idea
Our idea was to define and set up an innovative project on Twitter. – the creation of the first “tweet-race” in the world – the first virtual, social media marathon!
Concept & results
The more retweets or favorites a registered participant had on their Twitter account from their community, the more “virtual meters” they would run to reach the project’s virtual finish line 42.195Km later.
The result was a real success for this unprecedented campaign, with more than 40,000 organic tweets generated (without media purchasing), the corresponding hashtag (#run42) trending on Twitter topics, and our social media marathon winners crossing the virtual finish line in only the second hour of the real, 96-hour marathon!
With the Institute of Social Work, become rich
WHAT IF YOU COULD BECOME RICH THROUGH SOCIAL WORK? Context Many of us might know someone with a career in social work, but do we really know what these careers are all…